Founder: Hovhannes Tovmasyan
HOVAKAT
The only company in Armenia
hat has united producers and retailers under one roof
Success Story
The Path to Creating the Company
Timeline
A Path of Continuous Growth
Development and scaling since 2017
2018
+150% growth in key economic indicators. Hovhannes personally designs a greenhouse. Launch of the “From Seed to Table” concept.
2019
Implementation of ISO 22000 food safety standard. Team grows to 15 people. Sales increase by +200%, costs reduced by 45% through process optimization.
2020 — 2022
Start of imports (from Russia and Georgia). Launch of the “From Village to Table” program involving ~20 farmers. Introduction of innovative packaging. Sales growth +300%.
2023–present
Team of ~50 employees. Warehouse and production facilities expanded 5 times. The leading player in the Armenian greens supply market.
Business Model
Revolution in the Supply Chain
Before Hovakat, farmers and retail chains existed in parallel worlds. We took full responsibility for the entire operational cycle.
Procurement
From farmers under transparent rules with guaranteed offtake
Packaging
Sorting and hermetic packaging that preserves maximum freshness
Labeling
Own barcodes applied. Product is completely ready for shelf placement
Logistics
Direct delivery to retailer warehouses. Significant reduction of costs for retail chains
Core Principles
Standards and Mission
Product quality and responsibility toward people are the two pillars supporting Hovakat
  • Quality as a Religion
    Strict compliance with ISO 22000 international standard. Exemplary sanitary and hygienic conditions at every stage.

    • “From Seed to Table” concept implemented
    • Hermetic packaging that protects against microorganisms
    • Stable supply volumes of both local and imported products
    ISO 22000 Certificate
  • Social Mission
    “To deliver healthy food, to be a responsible company, to introduce innovations, and to unite the best professionals”

    • Support and development of small-scale farming households
    • Transfer of modern agronomic knowledge and technologies
    • Guaranteed purchase of ecologically clean produce
    The "From Village to Table" program
    helps farmers expand their operations. A living example of strengthening local communities—we already have 20+ partners.
Global Vision
International Expansion

Entry into France

Hovhannes Tovmasyan

became a co-owner with a


15%

stake in an online supermarket

«By Babylon» France
  • Exporting the Taste
    Delivering Armenian products to the European market.
  • Exchange of experience
    Participation in international research and development programs.
  • Innovations
    Ongoing monitoring of global trends for successful implementation in Armenia.
For Farmers / Producers
Why it is beneficial for farmers to grow together with Hovakat?
  • 01. Guaranteed Sales
    We plan volumes in advance and fully purchase your clean greens and vegetables. No more uncertainty about selling the harvest.
  • 02. Transparent and Fair Conditions
    Clear quality evaluation criteria, stable prices, and timely payments with no delays.
  • 03. Agronomic Support
    We share up-to-date knowledge, technologies, and help implement best growing practices — resulting in higher and better-quality yields.
  • 04. Assistance in Scaling
    As Hovakat grows, so do you. We are genuinely interested in expanding your farms and are ready to purchase increasing volumes as you develop.
How It Works
Three simple steps to becoming a partner
A simple and transparent process – from the first contact to the first payment
01. Submit Your Application
Contact us and provide details about your farm: what you grow, volumes, and location..
02. Agree on Terms
Our agronomist visits your site, evaluates quality and capacity. Volumes and prices are fixed in a contract.
03. Start Cooperation
We regularly collect the harvest, provide agronomic support, and make payments on time.
Become a Hovakat Partner
Leave your request — our agronomist will contact you within one business day and explain all program conditions in detail
For Retailers
Hovakat for retail: a product that sells itself
We handle all the invisible yet highly resource-intensive work with the fresh produce category.
You receive a perfect product without operational hassle.
  • 100% Shelf-Ready
    Greens are sorted, washed (when required), hermetically packed, and labeled with our own barcodes.
  • Reduced Store Operating Costs
    Your staff no longer has to sort, weigh, or repack greens on-site — the product goes straight to the sales floor.
  • 365-Day Stability
    By combining dozens of local farmers with smart imports, your shelves will never be empty.
  • Minimum Write-offs
    Our innovative packaging protects against microorganisms and physical damage, significantly extending shelf life while maintaining ideal presentation.
01. Procurement
from verified partner farms.
02. Sorting
hermetic packaging, and barcode labeling to standard
03. Quality control
in line with ISO 22000 at every stage
03. Temperature
controlled delivery directly to your warehouse
Start Cooperating with Hovakat
Leave a request — our manager will prepare a tailored commercial proposal for your chain within one business day.
For Distributors and Export Partners
Reliable partnership for large volumes
Hovakat is experienced in handling scale. Our track record
(including ownership stake in the French online supermarket “By Babylon”)
allows us to fully understand international market requirements.
  • International ISO 22000 Standard:
    Strict quality control from seed procurement to logistics. Every batch meets the highest sanitary safety requirements.
  • Volume Consolidation
    We aggregate produce from dozens of farms into uniform, standardized lots of the volume you need.
  • Packaging Designed for Complex Logistics
    Our packaging technologies enable greens to withstand long transportation while retaining freshness and color.
  • High Delivery Discipline
    We understand that in the fresh produce business, time equals money. Our logistics chain operates like clockwork.
Export Supply Process
From request to receipt of goods
Request and Agreement
You send your requirements: volume, assortment, packaging standards, deadlines. Our manager prepares a commercial offer within 24 hours.
Production and Quality Control
We select products according to your order, perform sorting and packaging to your specifications, and document full ISO 22000 compliance.
Shipment and Logistics
e organize transportation with cold chain integrity and provide all necessary accompanying documents.
Long-term Partnership
We establish regular scheduled deliveries and scale volumes in line with the growth of your business.
Discuss Partnership
Tell us about your market and needs — we will prepare a specific proposal regarding volumes, packaging, and logistics.
For End Consumers
Freshness and safety on your table
By choosing Hovakat greens, you choose health for your family and support for your homeland.
  • Perfect Cleanliness
    Strict hygienic control and hermetic packaging ensure that no one touches the greens from our facility to your kitchen.
  • Maximum Nutritional Value
    Proper storage temperature and fast delivery preserve all vitamins and micronutrients.
  • The Taste of Armenia
    Purchasing our products directly supports hardworking Armenian farmers from small villages.
Our Standards
Why we are confident in our quality
  • Visible Protection
    Hovakat hermetic packaging is designed to keep greens fresh, juicy, and safe from packing moment to your kitchen.

    • Protection against bacteria and microorganisms
    • Preservation of color, aroma, and leaf structure
    • Extended shelf life without preservatives
    • Ready to eat straight from the package
    Ecologically clean product
  • Health Is Non-Negotiable
    We believe every family deserves access to clean, fresh, and safe food. Quality control is embedded in every production stage.

    • ISO 22000 — international food safety standard
    • No GMOs or harmful additives
    • Transparent origin of every product
    ISO 22000 Certificate
  • Buying Means Supporting
    Every purchase of Hovakat greens is direct support for Armenian farmers from small villages. We pay fair prices and help them grow.

    • 20+ farming households in the program
    • Fair and stable prices for producers
    • Development of local rural communities
    “From Village to Table” program

Find Hovakat in Your Store

Our greens are available in all major retail chains across Armenia.

Look for the package with our logo.


© 2017-2026
HOVAKAT LLC